Tuesday, April 08, 2008

Psychology of the Prius

This is a rather interesting analysis of the success of the Prius. I found it interesting that this author attributes much of its success to the fact that it does not look like other cars. It is so distinctive that you would think it would put people off but it seems to do the opposite.

"Our respondents are lying through their teeth," Peterson said.


"The dramatically different look of the Prius is something that's
appealing," he said. "The Ford Escape and Toyota Camry hybrid have not
been as successful because they don't look as different."


FEATURE-U.S. car makers try to repeat green halo of Prius | Reuters

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